Measure What Matters Summary

Summary of Measure What Matters Book by John Doerr

Name: Measure What Matters
Rating: 4.5 (6832 reviews)
Author: John Doerr

4.5 . 6832 reviews

Short summary

How do you ensure that your business survives the cut-throat terrain of the industry and grows at the same time? Finding the answer to this question could determine how much success your company can attain. As such, John Doerr, who has coached some of the greatest companies and individuals, has compiled a working formula on ways to use Objectives and Key Results (OKRs) to build a formidable foundation for your business. With this bite-sized book, you can get a glimpse of Google’s winning strategies and incorporate them accordingly. John Doerr is a renowned investor and venture capitalist at Kleiner Perkins, Menlo Park, California. He was selected as a member of the President's Economic Recovery Advisory Board in February 2009. His job revolved around providing the President with counsel on economic matters. John Doerr was recognized as the 40th richest man in technology in 2017. “Leaders must get across the why as well as the what. Their people need more than milestones for motivation. They are thirsting for meaning, to understand how their goals relate to the mission.” ~ John Doerr

17 min

10 key points

9 insights

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Table of content

Summary of Measure What Matters
About the author
What is Measure What Matters about?
Who should read Measure What Matters
Topics in Measure What Matters

first key point

Having a plan helps fast track your journey to financial success

Listen the first key point

00:00

It’s not enough to admire successful people or brands from afar, you have to learn how to understand the processes that led to their success. The world’s richest individuals didn’t get their wealth by chance; they dared to do what other people were not willing to do.

Achieving sustainable wealth requires knowing the intricacies of the business world and understanding the techniques required to create a successful brand. Many people have business ideas that are worth implementing, but they have no idea how to start or sell their idea to the world. The business world is a very competitive place that needs you to be on your toes at all times. The main objective of this tidbit is to help you kickstart your business career.

Creating a successful brand requires having enough capital and knowing the right market to start.

Winners hardly quit, and if you are the type that gives us up easily, you’ll find it difficult to be successful. Every difficulty you face is a learning experience that you must hold on to. Successful people are not defined about what people say because they are the ones that influence the market and decide for people what they want.

second key point

OKRs are techniques required to create a successful global brand

John Doerr recalls his 1999 encounter with young Larry Page and Sergey Brin — Google’s co–founders — when they pitched their ideas to him and convinced him to invest in Google. Although their presentation was concise and powerful, their search engine company was the eighteenth to enter the market, and that alone would discourage even the most optimistic of investors.

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third key point

With the implementation of OKRs, it becomes possible to analyze success and align it with predefined goals

fourth key point

Learn to pick objectives and key results that will guide your output

fifth key point

Build a collaborative workplace ecosystem that gives employees a bit of freedom in choosing their OKRs

sixth key point

Assess your OKRs and learn from your shortcomings to track and account for progress

seventh key point

Stretch the limits of your objectives as this will eventually launch you into greatness

eighth key point

Let continuous performance review lead the way that will consistently track improvements or weaknesses

ninth key point

With the wrong organizational culture, there will be difficulty in executing objectives

tenth key point

Conclusion

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What is Measure What Matters about?

In this insightful book, the author explores the concept of OKRs (Objectives and Key Results) and how they have revolutionized the way organizations like Google, Bono's philanthropic efforts, and the Gates Foundation achieve their goals. Drawing from his own experiences and interviews with influential leaders, John Doerr provides a compelling guide on how to set ambitious objectives, measure progress, and drive success in both business and philanthropy.

Who should read Measure What Matters

Entrepreneurs and business leaders seeking to improve their goal-setting strategies.
Individuals interested in learning about the success stories of Google
Bono
and the Gates Foundation.
Managers and teams looking to implement the OKR (Objectives and Key Results) framework in their organizations.

Topics in Measure What Matters

Business Management Leadership Entrepreneurship Technology Innovation Marketing Strategy Sales Finance Investing Startup Management Product Management Networking Advertising Digital Marketing

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