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Summary of Lost and Founder 

4.7 . 439 reviews

Short summary

A few years ago, we were bombarded with startups. They seemed to grow from nowhere and dominate cyberspace, reaching out further into the mainstream. However, few of those startups actually survived. Some went big and then disappeared, while others never really got off the ground. Why is that? Rand Fishkin is the founder of SEOMoz, while also named one of the best young entrepreneurs under the age of 30. He wants to share how the regular ideas of Silicon Valley did little for startups and where it all went wrong. From there, you can learn lessons and perhaps put that wisdom towards avoiding the same pitfalls, whether you’re a startup or not. No business avoids problems; there are always hurdles to jump. The key is to listen to those who have been there, done it, and got the t-shirt. That’s precisely what Lost and Founder shares. “Managing is a skill, not a prize.” ~ Rand Fishkin

Table of content

  • Summary of Lost and Founder
  • About the author
  • What is Lost and Founder about?
  • Who should read Lost and Founder
  • Topics in Lost and Founder
first key point

When it comes to business success, the truth is always the best path

Listen the first key point
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It’s easy to assume that if you want to be successful in any line of business, you have to put on a brave face at all times and pretend life is throwing roses your way. How is that possible? Life isn’t like that, either in business or out of it. You want to show your customers that everything is just fine and dandy, and you want your employees to feel like the business is seriously on the up.

So, what do you do? You twist the truth just a little, and in some way, you convince yourself along the way. Big mistake. It’s always better to face the truth and tackle it head-on. When the problem hits you in the face, which at some point it probably will, you’ll upset everyone who stood by you because you weren’t transparent with them in the first place.
Honesty is the best policy; if you want to build trust and team spirit, it’s the way to go!
By being open with your team, customers, investors, and everyone else, you’re keeping them on your side. You’re showing them that they can trust you and that you can handle whatever is thrown at you. It’s hard to do because it’s a risk, but it’s a necessary one. Many times in the past, teams have been pulled together by adversity and come out the other side stronger than before. It’s a lesson to learn.

Some of the biggest mistakes that startups, and indeed businesses the world over, have made come down to not being honest. It might be due to good intentions, but that doesn’t save you in the end. Lost and Founder opens the door to basic mistakes such as these, things which you probably wouldn’t even think of yourself.

Lost and Founder is your go-to guide on how to avoid the problems that have befallen others. From how to see a challenge as a learning opportunity to marketing your business in the right way, you’ll gain incredibly valuable information to guide your own journey. The following chapters will reveal how you’ll be able to avoid common pitfalls and look forward to success of your own.
second key point

Genuine passion and real commitment will help get your startup off the ground, but you still need a plan

It isn’t easy to imagine what your startup will look like before you actually get started with it. However, having a plan is essential. This all comes down to having a real passion and committing time and effort toward it.
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third key point

Slow down, take your time when choosing your niche

fourth key point

Be wary of investments to avoid failure before you even begin

fifth key point

It’s time to build your customer base with careful marketing

sixth key point

Top-quality management is harder to find than you might think

seventh key point

Conclusion

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What is Lost and Founder about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.