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Dig deep into the psychology of habits to learn why people use certain products daily. Use study-based insights to create your habit-forming product.
Summary of Hooked
You’ll learn
- How to develop habit-forming with the Hook Model
- The IKEA effect
- Why habit-forming products draw in a large user base
- What motivates users to keep using a product
Table of content
- Summary of Hooked
- About the author
- What is Hooked about?
- Who should read Hooked
- Topics in Hooked
first key point
We live in a world of habits
Listen the first key point
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Cell phones are a massive part of our lives. Most check them at every opportunity. You probably check yours within 15 minutes after waking up. We are addicted, in other words, hooked.
We can’t get enough social media because companies that produce apps know how to make them our habit. They affect the user’s behavior with hooks — carefully designed experiences that help form habits.
Secrets to building habits have been guarded for years since it’s such a powerful tool. Nir Eyal studied related topics in psychology and behavioral economics and published his observations in his blog. With the help of his readers, he got many examples and found a pattern. He came up with the Hook Model, consisting of four steps:
1. Trigger — a cue, like a notification or an email, that sets off an action.
2. Action — a behavior; for example, clicking a link.
3. Variable reward — a pleasant result that feels new every time.
4. Investment — the user’s input: time, money, data, etc.
Companies have been forming habits in customers, significantly affecting their life experiences. The Hook Model can bring positive change when used correctly. It describes linking a user’s problem to a company’s solution.
We can’t get enough social media because companies that produce apps know how to make them our habit. They affect the user’s behavior with hooks — carefully designed experiences that help form habits.
Secrets to building habits have been guarded for years since it’s such a powerful tool. Nir Eyal studied related topics in psychology and behavioral economics and published his observations in his blog. With the help of his readers, he got many examples and found a pattern. He came up with the Hook Model, consisting of four steps:
1. Trigger — a cue, like a notification or an email, that sets off an action.
2. Action — a behavior; for example, clicking a link.
3. Variable reward — a pleasant result that feels new every time.
4. Investment — the user’s input: time, money, data, etc.
Companies have been forming habits in customers, significantly affecting their life experiences. The Hook Model can bring positive change when used correctly. It describes linking a user’s problem to a company’s solution.
We have access to more information than ever. The speed at which we can get data provides ample opportunities to establish healthy habits.
In this summary, we’ll discuss this model in detail, so you can apply it to build a successful habit-forming product.
Did you know? Habits are actions you perform unconsciously following situational cues.
Did you know? Habits are actions you perform unconsciously following situational cues.
second key point
You can increase your company’s value by making your product part of customers’ routines
At their core, habits are a tool your brain uses to automate specific actions, so you don’t waste more energy contemplating every step, which can benefit your business massively. Of course, this strategy applies to products customers use constantly.
Full summary is waiting for you in the app
third key point
You can make your product a habit by knowing why your customers use it
fourth key point
Make your product intuitive and motivate users to act
fifth key point
A variable reward system keeps the users engaged
sixth key point
Users’ labor makes them love the product more
seventh key point
Be aware of your effect on the customers
eighth key point
Conclusion
What is Hooked about?
Who should read Hooked
Topics in Hooked
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