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Summary of Hit Makers 

4.5 . 467 reviews

What’s inside

Discover the secrets behind fashion and popularity by uncovering the marketing tricks for creating trends and the principles of their promotion.

You’ll learn

  • How to turn any product into a hit
  • Why is mediocre art so popular
  • The secret of the “earworm”
  • Why copies are more successful than innovative originals

Table of content

  • Summary of Hit Makers
  • About the author
  • What is Hit Makers about?
  • Who should read Hit Makers
  • Topics in Hit Makers
first key point

Success is less about the product and more about how it is marketed

Listen the first key point
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Think back to the biggest Hollywood blockbusters of the past 12 months or the most popular songs. How did they become so successful? Was it down to hard work, or do marketing executives use psychological loopholes we’re blissfully unaware of?

Everyone wants to be responsible for the biggest selling product or hit song, movie, or TV show; that’s what success means. It’s easy to assume that a lot of it comes down to luck and that your song or product is better than anything else. So why do some questionable novelty songs make it so big if that’s the case? The artists rarely have big follow-up hits, so what was it about that particular song that resonated so much with the general public?

The truth is that it’s less about the actual song and far more about how it is marketed and presented on a broader scale. Advertisers are manipulating us in ways that we aren’t even aware of!

You might assume that big hits come out of nowhere and take us all by storm. Yet, specific rules determine whether or not it will be a hit and how much of one. It’s about how the soon-to-be-hit connects psychologically with its audience and how it spreads on social media and influences the economic state.

What does this mean? People can create hits by using tactics; they engineer them to be smash hits even if the work is far from high quality.
Psychology has long played a part in marketing; the mind can be manipulated into liking something far from its typical taste.
Manipulation through marketing goes a long way toward explaining why some products become huge, off-the-scale hits, and others fail to make even a dent in the market. Yet, it’s not a predictable science either. People’s tastes change from time to time.

Have you ever wondered why you get stuck on a song you wouldn’t usually like? This summary will give you exciting insights into how the art of manipulation can easily push you into purchasing products. Perhaps you can use that knowledge to stop yourself from buying the next novelty tune that deep down you know is terrible!
second key point

We look for familiarity in the things we like

Human beings may appear complex, but we’re quite simple in our tastes deep down. We want to feel like we belong, and we want to be safe. For sure, sometimes we feel like going out and having an adventure, but we usually remain in our safety bubble. So when it comes to what is popular versus what is less so, it often comes down to how familiar it is to us.
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third key point

The art of repetition is why THAT song stuck in your head

fourth key point

We have a love/hate relationship with popularity

fifth key point

A product going viral doesn’t happen by accident

sixth key point

The Hollywood box office is a less than predictable beast

seventh key point

Conclusion

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What is Hit Makers about?

Who should read Hit Makers

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.