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Summary of Company of One 

4.5 . 1125 reviews

Short summary

Paul Jarvis, an elite entrepreneur in the tech industry, has built his business on unique and disruptive business principles. One of the great principles that have worked for him over the years is the notion that small is the new big. "Company of One" is a novel business strategy focused on deliberately avoiding growth and staying small, for any size business. As an entrepreneur, staying small gives you the freedom to focus on the things that really matter in your life, and save yourself the trouble of dealing with employees and having long meetings. In this summary, you will learn how Paul Jarvis was able to retain the compactness of his business without sacrificing success. You will learn how to take advantage of a lean and agile business model to generate sustainable profit, regardless of the cutthroat nature of today’s corporate and business world. “There’s nothing wrong with finding the right size and then focusing on being better. Small can be a long-term plan, not just a stepping-stone.” ~ Paul Jarvis

Table of content

  • Summary of Company of One
  • About the author
  • What is Company of One about?
  • Who should read Company of One
  • Topics in Company of One
first key point

Expansion isn’t the key to building a successful business; you can enjoy success while avoiding growth

Listen the first key point
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“The bigger the better” is one of the principles that has found its way into the heart of the business world. If you want to expand your customer base, hire more staff. If you want to become a global brand, open more offices in buzzing cities around the world. If your revenue is nothing near what you had envisioned, pour more money into advertisements, or better still, invest all your resources into finding a grandiose product.

While all these approaches are logical solutions to the problems highlighted, history has shown that they might not be a viable long-term solution. Such moves could probably backfire later — you might need to reconsider your ill-advised reliance on growth as the remedy for your business woes.
Excess of liberty, whether it lies in state or individuals, seems only to pass into excess of slavery. ~ Plato
Paul Jarvis believes that the current gravitation toward growth is the bane of the business world. As such, he argued: Why hire new employees when you could restructure the workload and adopt technology to automate repetitive tasks? Here, he introduces the “Company of One” concept, which is a deliberate strategy to remain small.

As counterproductive as this sounds, there is truth in the assertion that growth is not always the right strategy. Being small would allow you a level of autonomy that executives in large corporations are lacking. It would also help increase your company’s resilience and efficiency.
Instead of trying to expand, which could gulp a large chunk of your funds, stick to what you know how to do best, and explore new ways of establishing your dominance.
Therefore, the company of one approach is an effective business model that will let you imprint your core values into your business, thereby giving birth to a lean and agile company that could weather diverse economic climates. This blueprint follows three vital phases — start small, controlled growth, and continuous learning. Read on to find out how you can leverage this simple, but highly effective blueprint in your business.
second key point

In business, keeping things simple makes it much easier to achieve your goals

The concept of more, as iterated in the previous chapter, has come to define the major solution inclination of business owners and corporations. One of the reasons why some businesses do not take off is that executives are no more content with starting small. Rather than capitalize on the flexibility that humble beginnings avail, they prefer to jump straight into the deep end. And so, even before the business begins to take off, it is already collapsing.
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third key point

Leadership and its role in the company of one model

fourth key point

Knowing your purpose gives you the motivation you need to steer your business in the right direction

fifth key point

Customer success is an essential factor for the success of the company of one model

sixth key point

As an entrepreneur, trust plays a big role in the success of your company

seventh key point

Conclusion

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What is Company of One about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

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